@findyourstridecoach on Instagram does a great job. It's a topic I've been mildly obsessed with for decades. He coaches people on which part of your foot you should use to push off with when you're running. When you look at someone running, you can immediately see instinctively, without knowing how to analyze it, if they're a good runner. It just looks great when it works. He has also a useful lesson in one of the personal branding skills that we need which is artful repetition, 'Theme and Variations'. If you look at his Instagram videos, you'll see they're all slightly different ways of addressing the same topic and they often reuse the same very good video clips. So how can we use this in personal branding? It's hard to think about those different angles. We feel guilty that we're just putting the same thing out again. We need a method! That's why I've created a section called 'Themes' in AE Buddy and the idea of the theme section is to allow you to riff on your key themes. This means you can show up consistently for people that follow you regularly but also whenever somebody finds you they'll know one of your core strengths as well. Now where are those running shoes?