DATAMARS (Pet Technology SaaS)
Transform traditional hardware business into subscription-based digital service with millions of registered users
Approach
- Built cross-functional digital team from scratch
- Implemented data-driven marketing automation
- Optimized customer journey for retention and expansion
- Developed international go-to-market strategy
Results
- Multi-million ARR subscription business
- 75%+ customer retention rate
- Healthy unit economics with strong LTV:CAC
- Millions of registered users across US and Europe